For a basic brochure site we usually charge a $300 set up fee, this will give you a fully loaded site with your content (you have to provide this)...Note: Some other fees may apply if you need commercial templates or extensions.
Here are some things for you to get started on:
Plan your website
Draw up a site map
Sketch the look and layout of the site
Make a list of the functionality you need ie: photo gallery, calendar etc..
Collect photos, existing logo's and graphics